A-Plus General Insurance Limited is a company owned by local Zambians and registered under the Companies’ Act 1994. The organization’s core business is general insurance which encompasses all non-life insurance. The company commenced operations on 1st January 2013 as the 21st private sector insurance company to enter the liberalised insurance market.

A-Plus General Insurance Company is dedicated to providing outstanding and superior insurance products that provide quality protection with value pricing. We wish to establish a successful partnership with clients, our staff members, brokers and other insurance companies that respect the interests and goals of each party.

In accomplishing this mission, we are dedicated to the following principles:

• Exceeding customer expectations by providing the highest quality service in the insurance industry.
• To offer excellent product selection to suit each client’s individual needs.
• To adhere to the highest ethical, moral and legal standard in our business.
• Offering superior products and services that respond to the needs of our customers.
• Maintain financial strengths through sound business practices and aggressive pursuit of efficient operations.
• To be recognized as a proactive, knowledgeable and courteous team of professionals that provides quality and timely service.

Success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service and expertise.

• To establish A-Plus General Insurance Company as the market leader in quality and value-priced insurance products in Zambia.
• Establish good working relationships with the present insurance market by meeting with their decision makers and plotting a mutual plan for success.
• Investigating new niche markets that meet our marketing criteria.

Our vision is to be leader in the provision of value priced insurance products and services for insurance.

• To be a model of in the delivery of General Insurance services in Zambia.
• To provide total quality service beyond customer expectations.
• To contribute to national economic development by diversifying our investment strategies into non traditional environmental friendly sector.
• To contribute to community development through our corporate social responsibility program.
• To enhance value priced protection to all micro business.